Today we presented all our research to each other and after looking at every bodies work I realised a lot of things.
First of all a big part of having a good advert is the shock factor and 'whacky' idea's, these make the advert memorable and interesting, another strong theme is humour and surreal imagery to catch peoples attention.
Classic high quality photography
Contrasting use of colour and highlights
Clean lines in graphic design
Contemporary and topical themes
Use of known music tracks
Catchy jingles
Repetitive phrases e.g. “Simples”
Use of a continuing theme – e.g. the Peter Kay beer ads
Use of known strong corporate branding and identity
Clever, skillful craftsmanship
Lifestyle adverts
Use of celebrities
Use of humour
Strong basis of factual information – e.g. the ipod ads.
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